I started by designing forum signatures in Photoshop CS2 — helping people express who they were visually. That instinct still defines my work today. I collaborate with founders and creators to translate vision into brand systems, products, and experiences that feel coherent, intentional, and true to them.

By working close to the source, I design from the inside out by aligning philosophy, behaviour, and expression so the brand doesn’t just look right, but fits right.